Our Legacy, Our Future

Curecrete Distribution, Inc. is headquartered in Springville, Utah, USA where it manufactures and distributes its flagship products, the Ashford Formula™ and RetroPlate® System, and its extensive line of supporting products for concrete application and enhancement.  Even as a family owned and operated business, Curecrete’s products are shipped to technical field representatives, distributors, applicators and job sites worldwide.

As the originator of the concrete densification and concrete polishing concepts, Curecrete has single-handedly built the concrete densification and concrete polishing industries as it is known today.  Through the years, Curecrete has continually directed and led both industries with its second-to-none products and exceptional network of team members around the globe.  Curecrete continues to lead with proven products, results, and constant innovation.

Our Purpose, Brand Promises, and Core Values


Enhancing lives through concrete solutions.

Brand Promises

   • When properly applied your floor will be hardened, densified, and dust-proof.
   • 100% support resolution or we will refund your purchase.

Core Values

Curecrete Distribution, Inc. is committed to conducting its business in a manner that is consistent with its core values.  These core values serve as an inner compass for our actions as we hold ourselves accountable for their realization.  We have demonstrated that by putting these values into practice, we can achieve our Purpose of what we have become and what we will be as a company in the future.  We also trust that living these values will produce long-term benefits for our customers, suppliers, associates, employees, and the communities we serve.

   • Put People First
   • Do The Right Thing
   • Excellence Always
   • Be The Solution
   • Finish It!