Curecrete founder Jerry Jones cut the ribbon on the Curecrete’s new Jerald Scott Jones Warehouse and Training Center. A milestone decades in the making, it was a tribute to the son who helped push the company to keep growing.
Curecrete recently opened the doors to its new Jerald Scott Jones Warehouse and Training Center, a 20,000-square-foot facility built immediately south of the company’s headquarters. The ribbon cutting, attended by employees, distributors, construction partners, and family, was more than a building dedication. It was a celebration of Jerry Jones’ vision, his son’s memory, and recognition to the people who built it.
Jerald Scott Jones, known as “Scotty”, passed away from cancer in 2020. As Curecrete’s Production Manager for many years, Scotty oversaw the manufacturing of every product, managed inventory and ran the warehousing and storage operations that kept the business moving. For years, he advocated for a new building, noting that Curecrete had outgrown its space and needed more room to grow. He never stopped pushing for it.
From Groundbreaking to Grand Opening
At the start of the program, Travis Buhler, Curecrete’s Marketing Specialist, showed a look-back video of the building’s journey from the October 2024 groundbreaking through eighteen months of construction. From the first dirt work to the finished facility, it was amazing to see how much time, work and energy had gone into making this new building a reality.
A Founder’s Journey — From a Borrowed Truck to a World-Class Facility
When Jerry Jones founded Curecrete, he was a one-man operation making Ashford Formula in a spare room and driving borrowed trucks up to Salt Lake City to pick up chemicals. “I had a friend who had a truck,” he recalled with a laugh, “and I kept borrowing it. Finally he said, ‘Why don’t you buy the truck and I’ll borrow it from you.'”
From that humble beginning, Jerry grew Curecrete into a global leader in the concrete polishing and densification industries. Max Poggio, Curecrete’s President and CEO, said that over the years, Jerry received acquisition offers for “a lot of money,” opportunities Jerry turned down because selling would mean abandoning the people who made Curecrete what it is.
“The company only wanted the Curecrete name. They wanted the Curecrete history. They wanted the Curecrete formula. They had all their own people around the world — so they didn’t care about Curecrete people. And they would just let them go. I just told them I couldn’t do that.”— Jerry Jones, Curecrete Founder
“He Refused to Quit on Something He Truly Believed In”
Lynnley Robertson, Jerry’s younger daughter, offered a tribute that drew laughter and tears. She described riding along in her dad’s tanker truck as a child with the Beach Boys playing, eating cold SpaghettiOs from the can, and enduring bathroom breaks on the side of the road because her dad “didn’t want to lose travel time.”
“Looking back now, I see what those trips and concrete actually were. They were long days. Early mornings. Late nights. Being on the road while my beautiful mother Karen raised us kids. Jerry was the provider, but Karen definitely was the guardian.”— Lynnley Robertson, Daughter of Jerry Jones
For Lynnley, the new building isn’t just about growth and expansion. It’s about about her family’s legacy and her dad’s hard work.
“This building isn’t just an expansion. It’s the result of years of pressure. It’s the proof of what happens when someone refuses to quit on something they truly believe in. And what makes this moment even more meaningful is that it’s not just about one person. It’s about family — my family — and it’s about all of you, who truly have become family.”— Lynnley Robertson
She closed with a tribute to her brother Scotty, whose vision and drive helped push the company forward. “My brother Scott really saw what this could be, and he pushed for more. He always challenged my dad to keep the company moving upward, to keep growing, to keep building, to keep taking the next step. And right here is part of what that is.”
The Plaque Unveiling
Scotty’s wife Britt, and their sons, unveiled the commemorative plaque bearing his name. It was a deeply personal and emotional moment for the entire Jones family, knowing that this new building is something Scotty had wished for for so long.
“There will be no doubt people will always know where Scott and Jerry fit in this organization,” said Max Poggio. “I have a vision of Curecrete when it’s 100 years old. This building is representative of Jerry’s desires. He wants Curecrete to exist for decades. And I want you to think about all the people in the world who rely on Curecrete, who rely on Ashford Formula, to be successful in their business. What Jerry has done is amazing.”
Jerry Jones closed the day’s festivities with the following:
“I’m grateful for the privilege I’ve had to start Curecrete and to establish something that I can leave that will benefit everybody. The people that work for Curecrete really are quality people. It’s been one where people have come, and they’ve stayed, and they’ve made big contributions. Thank you very much.”— Jerry Jones, Founder, Curecrete Distribution, Inc.
Inside the New Facility
The new 20,000-square-foot building, 10,000 square feet on each side of the facility, sits immediately south of Curecrete’s existing building. It was designed to solve operational challenges and meet Curecrete’s future needs. “They kept telling me we need more space. I guess I held off a little too long — but this is beautiful, and it’s come out really well.”
The new warehouse features dock-leveled loading bays that allow forklifts to load and unload semis directly, a dedicated driver’s lounge, temperature-controlled warm rooms for storing polyurea products, and a sprawling mezzanine with flexible storage and future-use space.
Just the day before the ribbon cutting, nearly 40 trainees attended two days of training at the new training center. The facility’s training center which is located upstairs, is designed to provide a comfortable learning environment for applicators from around the globe. The center features large overhead monitors and a sound system designed so trainees can hear clearly over machinery. Cameras will be installed shortly to stream live views of the work surface during training sessions.
A tagline in the training center lobby reads “Grind Smarter — Polish Your Skills, Lead the Industry.” For Curecrete, a company built on concrete densification and polishing, “grind” means two things: the work itself and the drive behind doing it well. The goal is that everyone who comes through leaves a better applicator and a stronger contractor, sharper in their skills and smarter in how they run their business.
A Time Capsule for the Next Generation
Curecrete also announced the creation of a time capsule to be buried on the property. Housed in a custom 10-gallon drum and styled to resemble the iconic blue Ashford Formula drums, the capsule contains letters from Jerry Jones and Max Poggio to the future of Curecrete, a full photo album of decades-old jobs, letters from customers, and a signed commemorative poster. The capsule will be sealed in a concrete box in the courtyard and opened in 2036, then resealed for the following decade.
“The items would be read, displayed, shared, and then resealed in 2036 for the next 10 years — so relevant items that were passed down remain in there, and the next generation adds additional items to be cherished.”— Sterling Carman
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